Radio advertising is a form of advertising that can be highly beneficial for brands to promote their goods and services to a larger audience. This advertising form has been around in India since the 60s and is a highly profitable investment for brands if used correctly. Read this blog to know about the ways in which radio advertising can be beneficial for your brand: 

What are the popular radio advertising formats? 

Listed below are some popular radio advertising formats that a Radio Advertising Company in Noida can create for promotion of products of a brand: 

  • Mentions by Radio Jockey – RJ mentions entail them speaking about your brand during the show for a specific number of seconds or minutes. Additionally, the social media presence of the RJ also significantly helps in boosting digital exposure of the brand.  
  • Radio jingles – Brands have used jingles successfully to advertise their products and services on radio and television. Creatively made radio jingles can also help customers associate it and remember the brand for a longer period.  
  • Contests – Brands can be promoted effectively during radio contests and public interaction of the RJ. Free gift vouchers and merchandise of the brand can also be given out to winners at the end of every contest for improving the brand recognition among public. 
  • Utilities & Sponsorships – These ads involve sponsoring weather and traffic updates and competition, games, sports and quiz results etc. Sponsorships work to increase brand awareness.
  • Testimonials – Running testimonial ads on the radio can also lend credibility to your brand. Moreover, people are likelier to buy the product or service based on experiences of existing customers.  
  • Straight read – This is the best radio advertising format for giving out information of the brand in a linear manner reducing chances of confusion or misunderstanding.  

These are a few types of radio ads which you can use for the promotion of your products and services effectively. An Advertising Agency in Delhi can help you figure out which are the most suited to your brand’s marketing goals and budget. 

Why choose Radio Station Advertising? 

Radio advertising can give a major boost to the reach and business of your brand in a significant manner.  

  • Repetition of ads 

The repetition of the radio ads multiple times can help fix it in the memory of the listeners who may become your customers in future. Radio is among the simplest mediums to use high-frequency messaging.  

  • Higher ROI 

Radio advertising are known to have a higher ROI in comparison to the television and newspaper advertisements. In a study of 10 brands, it was found that the ads broadcast on radio had higher returns. Households were seen to have made multiple purchases of the same product over the campaign. 

Can Radio advertising benefit your brand?  

Avail Radio Advertising Service in Noida from Aarya Communications to reap the above-mentioned benefits for your brand. With the marketing efforts and support from our teams, the brands associated with us have experienced considerable growth in their sales and business.