According to research, in 2024, the ad spend in the Out-of-Home Advertising market is projected to reach US$589.70m. This highlights the effectiveness and relevance of this advertising type even in the current age of social media and digitization. Read this blog to know more about the importance of hiring Outdoor Advertising Services Agency in Delhi for businesses:

What is OOH?

Out of Home Advertising refers to all the promotional and advertising material visible on billboards, transportation, bus stands, metro stations, malls, multiplexes, departmental stores, and other public spaces.

Why is OOH Still Relevant?

  • Out of Home Advertising Services are simple and highly effective in terms of budget as well as reach.
  • Infrastructural development in cities and smaller towns is also playing an important role in maintaining the relevance of this form of advertising in India.
  • Businesses can educate and inform at least 70% of their customers with Outdoor Advertising Services Agency in Delhi which is a key factor in the relevance of OOH advertising.

Benefits of OOH Advertising

OOH advertising is extremely valuable for smaller and even established brands and businesses to add to their reach. Some benefits of this advertising form are as follows:

  • Integration of technology in the form of QR codes on the OOH advertisement such as billboards helps brands connect personally with the audience.
  • With OOH advertising, it is now easier for brands to reach out to audiences in specific locations where higher conversion scales are possible. Location specific advertisements also save brands a lot of ads spend money.
  • Advertisements in public spaces are hard to miss and cannot be turned off through ad blockers which increases its impact on the minds of the audience and the public.
  • This advertising form is beneficial for start-ups, small and medium businesses and even larger brands who want to maintain greater recall value and brand awareness.
  • Brands can craft and deliver creative and catchy communication to a larger audience at a time.

Types of OOH Services

Outdoor Advertising Services or Out of the Home Advertising Services create advertisements placed on billboards, hoardings, LCD displays in shops and public spaces, bridge panels, unipoles and more. These are some venues where OOH advertisements are placed:

  • Bus stops and shelters
  • Street benches
  • Railway and DMRC metro stations
  • Metro pillars and Metro Duct Panels
  • Airport
  • Hotels, Restaurants and Cafes
  • Petrol Pumps
  • Stadiums
  • ATM Kiosks

The Role of Aarya Communications in Your OOH Campaigns

Aarya Communications is an Advertising Services Agency in Delhi that helps brands get the maximum benefits out of Outdoor Advertising. We are the best outdoor media company in Delhi that specializes in delivering 360-degree outdoor marketing solutions that have been beneficial for products and services of brands.

With us you get end-to-end assistance with planning, evaluation, measuring, and modifying your OOH campaigns under one roof. We have consistently delivered communication and expertise specific to brands across industries and verticals. Promote your brand, product and services throughout the city and country and widen your customer base with Aarya Communications. Contact our team today.

For more details on advertisement-related queries, please write to us at info@aaryacommunications.com or you may also reach us at +91 96549 90763 or follow us on social media (Facebook, Instagram, LinkedIn).