Cinema is among the oldest modes of entertainment in India available in almost every metro city and town. Likewise, advertising in cinema halls and movie theatres is also a popular and fastest growing mode of advertising in India. This mode of advertising is highly impactful since it reaches the largest number of potential clients across different locations. A brand can achieve their sales objectives by simply hiring a Cinema Advertising Agency in Delhi which will work to create a higher reach for their products and services in a short time. Read on to understand the advantages and impacts created by cinema advertising and how a brand can benefit from the same:

What are the types of Cinema Advertising?

Lobby – Ads can also be placed in the lobby area where people wait before access to the screen is opened. These can be in the form of digital displays, signage and images.

Screen Ads – Screen ads can be in the form of still images or videos that run in the intermission as well as before the movie starts. Advertisers can play with creativity to increase the chances of the back of the mind recall value.

Sponsorship in movies – This type of cinema advertising is seen in movies where brands are advertised and featured in the movie. This advertising type can create a strong association of the product with the movie in the mind of the audience thus enhancing the brand recognition as well as the sales.

Events – Businesses can host promotional events in the movie theatre to increase their brand and product awareness among moviegoers.

Other than the above modes, branding also can be done on the back of tickets, popcorn and food buckets also. Reaching out to a Cinema Advertising Service in Delhi can help you understand a great deal on how to make your brand reach out the correct audience.

Silver Screen Advantage of Cinema Advertising

How Does Cinema Advertising Help a Brand?

  • Through cinema advertising, brands can connect better with an audience who is highly attentive. The messaging is less likely to skip or miss the mind of the audience when they are seated in a movie hall.
  • Cinema has a larger-than-life appeal and value which automatically creates a higher impact of the brand in the mind of the audience. The huge surround sound and the dark settings make the audience concentrate on the message being shown.
  • It is highly possible for moviegoers to remember the messaging in the advertisement shown in the theatre than the ones they see outdoors or on the internet.

The popularity of cinema still continues to remain even in the age of Netflix and other online streaming platforms. Let our team at Aarya Advertising create vibrant, attractive and memorable advertisements for your brand. Connect with us to understand how our team can create captivating marketing content for your brand’s upcoming campaigns. Contact the best Advertising Services Agency in Delhi today to know how your brand can integrate cinema advertising. We are here to help you achieve your goals since we understand what works best.